Vitamix S30 Now Available

There is a new Vitamix blender available, the S30.  Vitamix currently has a nice promotional page up for the S30, but I’m not sure how long it will be up.

Nine days ago the S30 was over at William-Sonoma’s website, where it’s still showing as both “NEW” and “Exclusive“, but was not on Vitamix’s website at that time.  Today I received an e-mail from Vitamix introducing the new S30 and it is now available on their website.

So how does the new blender compare to the other Vitamix offerings?  Right now, in my mind, the main options for people in the market for a Vitamix are a refurbished 5200 for $329 or the newer 7500 for $529, available refurbished for $449.

From a cost and size perspective, the new S30 is the smallest and least expensive Vitamix available.  But my first impression is that it is not a product I would recommend for many people.  It does not have as large of a container or as much horsepower as two larger Vitamix models mentioned above.  My initial impression is that it is a niche product for people who have enough disposable income to buy something like this regardless of whether they literally only use it for smoothies or use it a few times and relegate it to the back of a cabinet somewhere.

I think that the vast majority of people who would consider purchasing this should very strongly consider a 5200 or 7500.  That is my personal opinion has someone who has spent years using a 5200 and 7500 regularly for dips, mixes, peanut butter, soups, green smoothies, frozen beverages, etc.

For a single person who wants to bring their super-blender with them when they travel, maybe the S30 makes sense, but until I hear, read or experience something that changes my mind, I would strongly suggest people looking at this seriously consider a 5200 or 7500 instead.

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